BIBLIOTHEQUE

Bibliotheque

Identity for a small studio producing sound design
and music. A limited budget and the need to package
a large number of formats informed our solution.

A multi-purpose letterhead was designed to be cut
and folded along pre-printed keylines and scores,
to create the appropriate media insert. Supported by
a single sheet of labels the end result meant that
all formats were covered by a single letterhead, mini-
mizing cost and waste.

Identity and promotional material for a wind-powered installation on London’s South Bank, promoting sustainable energy, sponsored by Shell. The symbol
is based on a kinetic abstraction of the wind turbine which powered the event. A series of posters were produced using a range of coloured papers to provide maximum impact within a restricted budget.


Identity and promotional material for a wind-powered installation on London’s South Bank, promoting sustainable energy, sponsored by Shell. The symbol
is based on a kinetic abstraction of the wind turbine which powered the event. A series of posters were produced using a range of coloured papers to provide maximum impact within a restricted budget.

"We were approached by Adrian Shaughnessy of This is Real Art, to get involved in a project encouraging new subscriptions to Creative Review. Six design studios were asked to rethink an 'everyday design'. We chose London’s street signage – which is in a dire state. Whilst we cannot claim to be able to solve a problem of this magnitude
in a small project such as this, we could at least provide some ideas.

With the impending Olympics there will be a massive demand on the city so there is a need to re-assess our basic means of orientation. As demonstrated, the signage in London is at best out dated and fragmented and at worst confusing.