Daniel Eatock is a London-based designer known for his conceptual approach to solving traditional client problems as well as those of his own choosing. Eatock graduated from the Royal College of Art and worked as a designer at the Walker Art Center before returning to England to create Foundation 33 and most recently Eatock Ltd. His work has consistently employed a systematic but not necessarily dogmatic rigor that privileges the elemental over the extraneous—a philosophy neatly embodied in his motto: “Say YES to fun & function & NO to seductive imagery & colour!” His work for entertainment and cultural clients ranges from such projects as the graphic identity and promotion for the British television hit Big Brother to a street exhibition of Warhol billboards for Channel 4 to a collaboration with artists Oliver Payne and Nick Relph for an exhibition catalogue with sound chips, a flip book, handwritten notes, and a cover wrapped in the upholstery fabric used on London transit seating. Eatock’s idea of “entrepreneurial authorship” has led to the creation of numerous self-published limited-edition works such as Untitled Beatles Poster, which includes the lyrics from every Beatles song, and the 10.2 Multi-Ply Coffee Table, fabricated from an entire single sheet of plywood.
Born 1975 Bolton, UK
Lives and works in London, UK
I am interested in connections between image and language, titles, punch lines, miscommunication, subversions, open systems, contributions from others, seriality, collections, discovery and inventing.
I employ reductive logic, and strive for objective and rational solutions to form concluded works. I am especially interested in the connection of the start and end points of a hand drawn circle.
Begin with ideas
Ad-lib and make things up
Eliminate superfluous elements
Make something difficult look easy
Be first or last
Believe complex ideas can produce simple things
Trust the process
Allow concepts to determine form
Reduce material and production to their essence
Sustain the integrity of an idea
Propose honesty as a solution"