Thursday, 18 October 2007
i like the simplicity and easy navigation of this website it forces you to remember the name and logo of the company by using it as the main fous of the site for navigation.
Theyre client list tends to go towards clothing and youth culture enterprises. This i think has given them creative freedom because these brands have to be seen as being creative, they have to offer up a brand identity of being fun and exhillerating.
theyre client list
Old store infected with furniture eating spots
initial concept drawing
pre launch staff t shirts
POST LAUNCH 48 SHEET BILLBOARD FEBRUARY 2007
ENCHANTED BEDLAM MORRIS FOLK AT THE LAUNCH EVENT
The dry team were asked to create a campaign that would encompass the closure of the old store and the launch of the new store. They decided that the old store would contract a spotty furniture eating disease which would slowly grow week by week until the whole store including the furniture were consumed with large swirls and dayglo spots. The furniture, being adverse to the disease would morph into creature hybrids with wings and feet and flee to the new store. "we wanted to captivate the loyal habitat shopper while engaging the new, to havethem enter a world of wonder, spectacle and theatre.
Dry took this idea and applied it to a range of different mediums.
Instore disease installation
3d hybrid furniture sculptures
guerilla magnet campaign
pre and post door drops
launch day event
enchanted little helpers with giveaways
enchanted white horse and carriage
dark enchanted morris men
enchanted tees and hoodies
Wednesday, 17 October 2007
Inspiring Creative Web Design Book
"Specialist publishers AVA commissioned us to art direct this book, which focuses on the creative side of the Internet. The design of each page is illustrated with, and influenced by, some of the experimental online art and stunning web graphics shown within the book."
interesting interactive website. by designers republic.
Found this while researching greyscale prinitng. Interesting conjunction of type with image and type as image.
This was a free typeface offered on the website, it offers great clarity and simple beauty. through curvaceous strokes and large counters.
I particularly like the abstract typeface used below. it almost seems to refer to folded paper, or origami.
this really simple composition works well. The flowing lines and tonal graduation of the photograph brings you to the bottom of the image taking you past the title "book". The type also seems to mirror some aspects of the photograph with flowing lines and simple forms.
Tuesday, 2 October 2007
interesting combination of video, drawing and animation.
this video was created by distributing 40 frames of the video to different designers and illustrators for them to draw over how they please. this gave the designers 2 seconds of footage to treat how they please. this gives the video an eclective mix of styles and manipulations that changes every two seconds. but also keeping continuity throughout with the retainment of the main performer.